Why Sponsor Travelers' Night In #TNI?
- Global, targeted audience of travel enthusiasts
- Past #TNI events have averaged 4,000+ tweets, reaching 1 million+ followers, making 12-22 million impressions.
- Topic and questions can be customized to fit sponsors branding and goals
- Cost-effective way to reach a large audience
- Social media is about branding, awareness and creating conversation about your product or services.
- Twitter parties are increasing in popularity for their ability to bring together topical experts and people with common interests.
- Gain friends and followers = customers
- Additional advertising impressions through ZipSetGo.com website, social media promotion of the event and giveaway opportunities
Event Sponsorship includes:
Promotion Before the #TNI Event
- Travelers' Night In webpage created on ZipSetGo.com prominently featuring the partner¡¦s logo, as well as a ZipSetGo.com¡¦s promotional introduction to the sponsor¡¦s brand (client to approve)
- Promotional tweets starting after the end of the event the week prior by the ZipSetGo team, plus retweets from hosts and experts
- Facebook status updates promoting the event
Travelers' Night In Event
- One and a half hour guided conversation focused on sponsor's desired interests/topic
- 10 partner-driven, travel-focused questions candidly discussed by Travelers' Night In audience
- Selected #TNI Hosts and no less than 3-5 experts to actively promote and take part in sponsor's themed event
- Event will open and close with a thank you to sponsor
- Opportunity to link sponsor's web site to ZipSetGo.com's #TNI page featuring sponsor
- Giveaway opportunities
Post Event
- Summary of event tweets with data-rich tweets bookmarked and event statistics delivered to sponsor
- Blog entry created and posted on ZipSetGo.com to include summary of questions and answers shared. Blog entry to include partner logo and link to pre-determined web page.
Guest Hosting Opportunities
#TNI Guest Hosting Qualifications
- Must have a minimum of 2500 Twittter followers
- Must be a "Travel Expert" and ideally an expert in the subject of the week, as this is what drives the #TNI discussion
- Must regularly participate in #TNI
#TNI Guest Hosting Responsibilities:
- Beginning on the Friday prior to the event, guest hosts should tweet about the upcoming #TNI and topic and link back to ZipSetGo.com’s #TNI page. For sponsored events, guest hosts should also include sponsor promotion in their tweets.
- On the day of the event, hosts will receive the questions with detailed instructions on when and how to tweet the questions.
#TNI Guest Hosting Inclusions - what do you get?
- Travelers’ Night In webpage on ZipSetGo.com to display the hosts’ logos
- Event will open and close with "thank you" to guest hosts
- Increased exposure (which typically results in increased twitter followers) to Twitter travel community
#TNI Important Details/Conditions
- #TNI topics and questions are determined by ZipSetGo.com and weekly sponsors. While all input is welcome, final selections are made by ZipSetGo.com
- #TNI Guest Hosting is voluntary. Guest hosts will not be compensated for participation.
For more information on Sponsorship or Guest Hosting, please contact ZipSetRachel at rwolery@zipsetgo.com.